WHO WE ARE
This website is operated by Alter Aspect Ltd, a company registered in England and Wales.
Where Alter Aspect determines how and why personal information is used, Alter Aspect Ltd is the data controller.
If you have a question about privacy, your personal information or this policy, you can contact us through our Contact page.
INFORMATION WE COLLECT
The information we collect depends on how you interact with Alter Aspect.
Information you give us
You may provide personal information when you:
contact us or send us an enquiry;
subscribe to our email updates;
submit information through a form;
take part in a survey, promotion or similar activity, if available; or
otherwise communicate with us.
Depending on the interaction, this may include your name, email address, contact details, the contents of your message or submission, and other information reasonably necessary to provide the service you have requested.
We do not ask you to provide more personal information than we reasonably need for the relevant purpose.
Information generated when you use the website
Certain technical information may be processed automatically by the services used to host, deliver and secure our website.
Depending on the technology involved, this may include information such as your IP address, browser or device information, referring pages and other technical information required to provide or protect the website.
More information about cookies and similar technologies appears below.
HOW AND WHY WE USE YOUR INFORMATION
We only use personal information where we have an appropriate reason and lawful basis to do so.
Operating and securing the website
Limited technical information may be processed where necessary to provide, maintain and protect the website, diagnose technical problems and prevent misuse.
Where personal information is involved, our lawful basis may be our legitimate interests in operating a secure and functional website.
Responding to enquiries
If you contact us, we use the information you provide to respond to you and manage our correspondence.
Depending on the circumstances, our lawful basis may be our legitimate interests in responding to communications or taking steps at your request before entering into a contract.
Providing products or services
Products displayed on the Alter Aspect website are currently purchased through external retailers and platforms. Alter Aspect does not currently process checkout or payment-card information through this website.
If we introduce products or services purchased directly from Alter Aspect in future, we may process information necessary to provide them and administer our relationship with you. Our lawful basis would normally be the performance of a contract or taking steps at your request before entering into one.
Sending email updates
If you subscribe to Alter Aspect email updates, we use your email address to send you the communications you requested.
Our basis for sending these communications is your consent.
You can unsubscribe at any time using the unsubscribe option provided in our emails or by contacting us. Withdrawing consent does not affect processing that was lawful before consent was withdrawn.
Understanding and improving Alter Aspect
We may use appropriate statistical or aggregated information to understand how our website and services perform and to improve them.
If we introduce analytics technologies that involve cookies, local storage or similar technologies, we will use them in accordance with applicable privacy and electronic communications rules and provide any required choices or controls.
Legal obligations and protecting our rights
We may process or retain information where reasonably necessary to comply with legal obligations, establish or defend legal claims, prevent fraud, or protect Alter Aspect and others.
NEWSLETTERS AND MARKETING
If you choose to subscribe to The Signal or other Alter Aspect email updates, we will use the email address you provide to send you the communications described when you subscribe, such as news, articles, studio updates and occasional information about releases.
Subscription is optional and you can withdraw your consent at any time.
Every marketing email we send will provide a way to unsubscribe, or you can contact us directly.
We do not sell your personal information to advertisers.
EXTERNAL STORES, PLATFORMS AND SERVICES
Alter Aspect links to products, content and services hosted by third-party platforms.
This includes external retailers and marketplaces through which Alter Aspect products may be purchased, as well as platforms used for games, music, social media and other content or services.
When you follow a link from Alter Aspect and interact directly with another provider, that provider may collect and process your information under its own privacy policy.
For example, purchases displayed on this website are currently completed through external platforms. Those providers, rather than the Alter Aspect website, handle information associated with checkout and payment.
Where an external provider independently determines how and why your information is processed, Alter Aspect is not the controller of that independent processing simply because we link to the service.
Where a provider instead processes personal information on our behalf, we remain responsible for managing that relationship in accordance with applicable data-protection requirements.
SERVICE PROVIDERS AND SHARING
We use service providers where reasonably necessary to operate Alter Aspect.
Hostinger
Our website is built and hosted using Hostinger. Hostinger provides website hosting, website-builder infrastructure and website form functionality.
Information submitted through forms on the Alter Aspect website, including email addresses submitted through our subscription forms, may therefore be processed through Hostinger's systems on our behalf.
Other providers
Depending on the services and features we use, personal information may also be processed by providers assisting with:
email and communications;
website security and infrastructure;
analytics, where enabled;
payment or transaction services, where applicable; and
professional services such as accounting or legal support where necessary.
We only share personal information where there is an appropriate reason to do so.
We may also disclose information where required by law, where reasonably necessary to establish or defend legal rights, or in connection with a legitimate corporate transaction such as a restructuring or transfer of the business.
INTERNATIONAL DATA TRANSFERS
Some providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps required by applicable data-protection law to ensure that the transfer is lawfully protected.
Depending on the provider and destination, this may include reliance on UK adequacy regulations or other recognised safeguards.
You can contact us if you would like further information about safeguards relevant to your personal information.
HOW LONG WE KEEP INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any applicable legal, accounting, security and dispute-resolution requirements.
Retention periods therefore vary according to the information involved and why we hold it.
For example, correspondence may be retained while an enquiry or relationship remains relevant, while records needed for accounting, contractual or legal purposes may need to be kept for longer.
Subscription information may be retained while you remain subscribed. If you unsubscribe, we may retain limited information where necessary to record and respect your opt-out.
When personal information is no longer required, we will delete, anonymise or otherwise dispose of it appropriately.
KEEPING YOUR INFORMATION SECURE
We take reasonable organisational and technical measures appropriate to the nature of the information we handle and the services we provide.
We also rely on reputable service providers to operate parts of our technical infrastructure.
However, no website, online service or method of electronic transmission can be guaranteed to be completely secure.
COOKIES & SIMILAR TECHNOLOGIES
Our website and the services that support it may use cookies and similar technologies that store information on, or access information from, your device.
These technologies can include cookies, local storage, pixels, scripts and tags.
They can be used for purposes such as operating and securing a website, remembering choices, providing requested functionality, understanding website performance or supporting services provided by third parties.
Not all of these technologies require consent. Technologies that are strictly necessary to provide a service requested by the visitor may be used without consent where the applicable rules allow this.
Technologies currently used
The Alter Aspect website currently uses technical resources and infrastructure required to deliver and operate the website, including services provided through Hostinger and its supporting infrastructure.
The website also loads certain externally provided resources, including web fonts.
Our current website does not intentionally use advertising or remarketing technologies such as Meta Pixel, nor do we currently use Google Analytics.
We will review this section when our website technology changes.
Analytics and performance
We may introduce website analytics in future to help us understand how Alter Aspect is used and improve its content and performance.
If analytics technologies are introduced, we will assess their configuration and purpose before deployment and provide any information, consent mechanism or means of objecting required by applicable law.
Where an analytics technology requires consent, it will not be enabled before that consent is given.
Functional technologies
Some website features may use storage or access technologies to provide functionality requested by the visitor or remember relevant choices.
Whether consent is required depends on the purpose and configuration of the technology.
Embedded and third-party content
Some pages may include content or functionality provided by other services, such as video, music or social-media content.
Depending on how these services are implemented, they may use their own cookies or similar technologies when content loads or when you interact with it.
Where consent is required, the relevant technology will not be enabled before you have made the appropriate choice.
Simply following an ordinary link to another website is different: once you leave Alter Aspect, the privacy practices of the destination website apply.
Advertising and marketing technologies
Alter Aspect may introduce advertising measurement, remarketing or similar technologies in future, including services such as Meta Pixel or comparable advertising tools.
We do not currently use these technologies on the website.
If they are introduced, we will update this policy, identify the relevant services where appropriate and provide the required consent controls before enabling advertising tracking.
YOUR COOKIE AND PRIVACY CHOICES
We do not currently use advertising or other optional tracking technologies on the Alter Aspect website that require us to obtain cookie consent.
For that reason, the website does not currently display a general cookie-consent banner.
If we introduce technologies that require consent, they will not be enabled until you have made the appropriate choice, and we will provide controls allowing you to manage or withdraw that consent.
Where we rely on an applicable exception that requires us to provide a means of objecting, we will provide an appropriate way to do so.
You can also control or delete cookies and other site data through your browser settings, although doing so may affect some website functionality.
YOUR DATA-PROTECTION RIGHTS
Depending on the circumstances and applicable law, you may have rights concerning your personal information, including rights to:
be informed about how your information is used;
request access to personal information we hold about you;
ask us to correct inaccurate or incomplete information;
request deletion of your information in certain circumstances;
request restriction of processing in certain circumstances;
receive certain information in a portable format where the right to data portability applies;
object to certain processing; and
withdraw consent at any time where processing is based on consent.
Not every right applies in every situation. The rights available to you can depend on the information involved and the lawful basis on which it is processed.
To exercise a right, contact us through our Contact page.
YOUR RIGHT TO OBJECT
Where we process your personal information on the basis of legitimate interests, you may have the right to object to that processing.
You also have the right to object at any time to the use of your personal information for direct marketing.
AUTOMATED DECISION-MAKING
We do not currently use personal information collected through this website to make solely automated decisions about individuals that produce legal or similarly significant effects.
If this changes, we will update this policy and provide the information required by applicable law.
CHILDREN'S PRIVACY
Alter Aspect is not designed specifically as a service for children and we do not knowingly seek to collect personal information from children through this website.
If we introduce a feature or project that requires different arrangements for children's information, we will provide appropriate information and safeguards.
LINKS TO OTHER WEBSITES
Our website contains links to websites and services operated by other organisations.
We do not control the privacy practices of independent third parties. When you visit another service, you should review its privacy information to understand how it handles your information.
CHANGES TO THIS POLICY
We may update this Privacy & Cookie Policy when our website, services, technology or legal obligations change.
The latest version will be published here with its most recent update date.
Where appropriate, we will take additional steps to bring significant changes affecting your personal information to your attention before the relevant processing begins.
COMPLAINTS & CONTACT
If you have questions about this policy, want to exercise your rights, or have concerns about how we use your personal information, please contact us through our Contact page.
We would appreciate the opportunity to address any concern directly.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
Information Commissioner's Office — make a data protection complaint
PRIVACY & COOKIE POLICY
The boring stuff, but important.
Privacy matters. This policy explains what personal information Alter Aspect may collect, why we use it, who may receive it, how cookies and similar technologies are handled, and the choices and rights you have over your information.
Last updated: 21 September 2026
© 2026 Alter Aspect Ltd
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